Brand Identity and Brochure Design at Palazzo Scanderbeg, Rome, Italy | Jackson Daly
Constructed in 1465 in central Rome, just a one-minute walk to the Trevi Fountain. Palazzo Scanderbeg has been sympathetically restored into an elegant hospitality offering.
Permitting limitations would not allow the building to operate as a hotel so Jackson Daly was asked to provide the naming, branding and positioning of the property. The building was given the over-arching name Palazzo Scanderbeg which carried suitable grandeur and referenced the building’s history.
The building complex offers two levels of accommodation so Jackson Daly defined the brand architecture to include the sub-brands “Townhouse” and “Suites”.
Project: Serviced apartments in the heart of Rome
Client: Toti Hotels
Opened: 2016
Scope: Name, identity, brochure, signage, guest literature and website
