Hyatt Place Amsterdam Airport
The Hyatt Place brand was already well established in the USA by the time it arrived in Europe. While many of the concepts travelled successfully across the Atlantic other aspects needed to be developed for the EAME market. Jackson Daly worked on the first four Hyatt Place hotels in Europe and North Africa to refine the standards to European tastes.
Hyatt Place Amsterdam Airport was the first Hyatt Place in Europe. Jackson Daly worked with the management and brand team to introduce the Monday Mingle meeting concept, their own house gin and other promotions and concepts to spread awareness of the brand.
Project: Hyatt Place Amsterdam Airport
Scope: Promotions, menus, guest literature and advertising