New Murabba, Riyadh

Introducing a ground breaking development in Riyadh, the vibrant New Murabba neighbourhood built around The Mukaab – the world’s first immersive destination. Experience the future of urban living in the heart of Riyadh’s 15-minute city.
Jackson Daly’s brand design work encompasses the design of stationery, corporate gifts, custom font, custom scent, and captivating advertising designs. Drawing inspiration from the stunning facade of The Mukaab, a striking pattern unifies all collateral pieces.

Project: Immersive, experiential destination

Location: Riyadh, Saudi Arabia

Client: New Murabba Development Company / PIF

Status: Launched 2024 for completion in 2030

Work period: 2023-

Scope: Branding strategy, brand pattern, Re-drawn logo, collateral, custom font, brand scent, brand sonic and theme

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