Signage and wayfinding for 2022 World Cup Stadium in Qatar

Constructed for the FIFA World Cup 2022 in Qatar the design of the stadium is inspired by a giant Bedouin tent with a richly coloured red, white, and black inside. Al Bayt Stadium has a capacity of 55,000 seats and after the World Cup, the top tier will be removed, reducing capacity to 32,000.

Jackson Daly was employed to design the signage and plan the wayfinding for the stadium and surrounding park.
A more luxurious version of the signage was created for the VIP and VVIP zones using glass jewels to form the pattern.

Project: New build Qatar 2022 World Cup Stadium

Location: Al Khor, Qatar

Client: Sub-Consultant to Dar Al-Handasah

Operator: Aspire

Status: Opened 2021

Work period: 2013 – 2014

Scope: Signage and wayfinding

Watch the video

General view outside the Al Bayt Stadium in Al Khor, Qatar, in the build up to the 2022 FIFA World Cup. Photo by MB Media 05/12/2021 Al Khor Column (from video)
Al-Bayt-ex column
FIFA World Cup 2022 stadium Al Bayt, Al Khor, Qatar – 17 Dec 2019
Al Bayat QQatar Al Khor Signage 4.0 as built?.indd
Al Bayt Stadium inner