Signage and wayfinding for 2022 World Cup Stadium in Qatar
Constructed for the FIFA World Cup 2022 in Qatar the design of the stadium is inspired by a giant Bedouin tent with a richly coloured red, white, and black inside. Al Bayt Stadium has a capacity of 55,000 seats and after the World Cup, the top tier will be removed, reducing capacity to 32,000.
Jackson Daly was employed to design the signage and plan the wayfinding for the stadium and surrounding park.
A more luxurious version of the signage was created for the VIP and VVIP zones using glass jewels to form the pattern.
Project: New build Qatar 2022 World Cup Stadium
Location: Al Khor, Qatar
Client: Sub-Consultant to Dar Al-Handasah
Status: Opened 2021
Work period: 2013 – 2014
Scope: Signage and wayfinding