Ydor Hotel & Spa
Jackson Daly were invited by the owners to produce the branding strategy for a new resort on the Island of Kea in Greece. The island is less well known to international guests and required a strong brand story.
A period of research was undertaken into the history of the island and a resort brand story was built using ancient myths that linked to the physical aspects of the resort. This resulted in a name “Ydor” which is an old Greek name for “water” and a strapline “Dive into the secret of Kea”.
The work included brand strategy, name, strapline and logo and complete brand guidelines.
Project: Brand strategy and naming for new resort in Greece
Location: Island of Kea, Greece
Client: Elixos Hotels
Status: Launched 2020
Work period: 2019-2020
Scope: Brand strategy, naming and brand identity
(Photographs used courtesy of Giorgos Zondi.
