Branding Design for legendary Californian resort

The Surf & Sand Resort, a distinguished icon among California’s historic hotels, proudly holds its place on the prestigious Top 500 Hotels in the World list. Reflecting its commitment to maintaining an exceptional guest experience and timeless elegance, the resort embarked on a comprehensive refurbishment.

To embody its renewed vision, Jackson Daly worked with Brown Marketing crafting a contemporary brand identity. This included a sophisticated new logo, a fresh colour palette, and an enhanced graphic brand book. These elements were thoughtfully extended across all aspects of the guest experience, from in-room collateral and marketing materials to the hotel’s elegant signage.

Project: Beach resort in California

Location: Laguna Beach, California

Operator: JC Resorts

Status: Refurbished 2024

Work period: 2023-2024

Scope: Logo, branding, guest literature and signage