Luxury Resort & Spa Branding at Park Hyatt Mallorca, Spain
As a luxury resort that reflects the style of a traditional Mallorquin hilltop village, Jackson Daly proposed block names based on specimen fruit trees. The wayfinding is a pivotal part of the guest experience and Jackson Daly moved the navigation focus from the lobby to the clock tower and main square to exaggerate the village theme.
The intricate, winding paths were diligently and respectfully signed with considerable consultation with the architect, landscape architect and interior designer.
Jackson Daly also designed the restaurant branding. Producing the logo and menu for all of the four restaurants.
The luxurious spa received an elegant logo and print literature design to reflect the destination.
Project: 142 key resort and spa
Client: Gruppo Cap Vermell
Opened: June 2016
Scope: F&B branding, spa branding and literature, signage and wayfinding