brand identity and menu for the opening of a middle eastern restaurant

Babel is a restaurant offering middle eastern cuisine in The Circle mixed-use development adjacent to Zurich Airport. Jackson Daly created the brand identity and menu for the opening.

A series of marketing activations were completed for launch including postcards, video and a wrap inside a Zurich tram.

Project: Middle eastern restaurant

Location: Zurich, Switzerland

Client: The Circle Zurich Airport

Operator: Hyatt

Status: Opened 2021

Work period: 2020 – 2021

Scope: Brand identity and menus; online, billboard and animated advertising; marketing and mailing concepts.